Health & Spiritual practitioners have a hard time with Marketing and Promoting their services and it’s normal. It’s not their expertise. They have a special talent, a particular experience that makes them highly skilled in a specific domain and they … Continue reading Marketing doesn’t make sense for Spiritual Entrepreneurs
I’ve done this work for a marketing agency whose brand was very classic, very serious, a bit rigid and corporate, the colors were the classical red and black, in the atmosphere looked like the very usual marketing style. As the … Continue reading Case study: New Brand for a Marketing Agency
“A brand just has to be pretty, it doesn’t have a real role to play apart from that” The myth that a brand’s sole purpose is to be aesthetically pleasing, without any significant role beyond that, is fundamentally flawed. A … Continue reading Myth N°3 about Branding
“What you see in the portfolio is what you’ll get” Contrary to the prevailing myth, the notion that “what you see in the portfolio is what you’ll get” is an oversimplification and can be misleading. Relying solely on a portfolio … Continue reading Myth N°2 about Branding
“It’s easy and quick to build a brand, you just have to set a few words and colors together” Contrary to the popular myth, building a brand is far from being easy and quick. It involves a complex and multi-faceted … Continue reading MYTH N°1 about Branding
Podcast episode about Recovery after Toxic Relationship with expert Sara McCready Illuminated Joy is the name Sara has chosen to show you the way out of darkness after experiencing a toxic relationship. Positive Social Impact has been designed to empower … Continue reading Recovering after toxic relationships can be challenging – Listen to my talk with an expert
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading The 4 components of high-end brand creation
In this 2nd episode with Marie-Eve, we’ve shared about switching the language of your business after she’s explained how she’s moved from Canada to Europe! What a great journey again and thanks a lot for sharing all of this so … Continue reading Interculturality & Business
In today’s digital landscape, a website serves a vital role in establishing credibility and showcasing your business to potential investors and partners. However, it’s important to understand that a website is not a guarantee of immediate sales. Instead, it is … Continue reading Unveiling the Power of a Website: What it Can Do for Your Business and Beyond
In this new podcast episode, Marie-Eve BĂ©dard and I have talked freely about what passionates us in our journey through intercultural differences, language practices and spirituality. Get to know more about Marie-Eve: “Welcome to my world! I’m Marie-Eve. I’ve always … Continue reading Interculturality, languages & spirituality
POSITIVE SOCIAL IMPACT - Pioneering Ethical Innovations for Human & Animal Life 