I’ve done this work for a marketing agency whose brand was very classic, very serious, a bit rigid and corporate, the colors were the classical red and black, in the atmosphere looked like the very usual marketing style. As the … Continue reading Case study: New Brand for a Marketing Agency
“A brand just has to be pretty, it doesn’t have a real role to play apart from that” The myth that a brand’s sole purpose is to be aesthetically pleasing, without any significant role beyond that, is fundamentally flawed. A … Continue reading Myth N°3 about Branding
“What you see in the portfolio is what you’ll get” Contrary to the prevailing myth, the notion that “what you see in the portfolio is what you’ll get” is an oversimplification and can be misleading. Relying solely on a portfolio … Continue reading Myth N°2 about Branding
“It’s easy and quick to build a brand, you just have to set a few words and colors together” Contrary to the popular myth, building a brand is far from being easy and quick. It involves a complex and multi-faceted … Continue reading MYTH N°1 about Branding
In today’s globalized and interconnected world, the role of branding in driving positive social change cannot be understated. As an experienced branding strategist with over 15 years of expertise, I bring a multicultural perspective that can help businesses thrive across … Continue reading Unlocking the Power of Purposeful Branding: Partner with a Multicultural Branding Strategist for Positive Change
Clear Messaging Your brand doesn’t have to be just pretty or funny! The process to build an effective brand is much more demanding that that. Effective brands provide clear and concise information about their offerings. Make sure your brand messaging … Continue reading Your Brand must have a crucial role
Consistency Consistency is key in building trust. Ensure that your brand message, visuals, and overall brand experience remain consistent across all touchpoints. This consistency helps establish a sense of reliability and dependability, earning the trust of your audience. Transparency Transparency … Continue reading The 3 pillars for Building Trust in your Brand
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading The 4 components of high-end brand creation
My client is a therapist and she’s willing to organize wellness retreats and build a clinic to help parents who need support after losing a child. And because she’s just switched careers, we’ve had work to do on her LinkedIn … Continue reading Case study: Updating a LinkedIn profile can be crucial! Here is an example
I’ve met Martin in a community where we were coached to develop our businesses. I’ve felt connected to his spontaneity during the cohort sessions and went to listen to what he was sharing online, attended his workshops, etc. Then, I … Continue reading My Creative Journey towards a full Brand update with a Spiritual Entrepreneur
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