SELF CARE IS EVERYWHERE Kindness, respect, authenticity – All those values and behaviors we appreciate in life can be present in our daily work and in our marketing. Everyone can be a healer and a teacher in his/her own way. … Continue reading Self Care can be everywhere – in Marketing as well
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading What a Successful Brand should have
Understanding and debunking the myths about branding can significantly contribute to building a strong and effective brand. Throughout the 7 previous blog posts, we have explored the misconceptions that often hinder businesses from harnessing the full potential of their brands. … Continue reading DEBUNKING BRANDING MYTHS
Health & Spiritual practitioners have a hard time with Marketing and Promoting their services and it’s normal. It’s not their expertise. They have a special talent, a particular experience that makes them highly skilled in a specific domain and they … Continue reading Marketing doesn’t make sense for Spiritual Entrepreneurs
I’ve done this work for a marketing agency whose brand was very classic, very serious, a bit rigid and corporate, the colors were the classical red and black, in the atmosphere looked like the very usual marketing style. As the … Continue reading Case study: New Brand for a Marketing Agency
“A brand just has to be pretty, it doesn’t have a real role to play apart from that” The myth that a brand’s sole purpose is to be aesthetically pleasing, without any significant role beyond that, is fundamentally flawed. A … Continue reading Myth N°3 about Branding
“What you see in the portfolio is what you’ll get” Contrary to the prevailing myth, the notion that “what you see in the portfolio is what you’ll get” is an oversimplification and can be misleading. Relying solely on a portfolio … Continue reading Myth N°2 about Branding
Juanita, a Trauma and Narcissistic abuse recovery coach, has walked the walk and understands first-hand the impact of trauma and parental narcissistic abuse. I’ve had this amazing chat with her about our healing journeys and I advice you to listen … Continue reading Listen to this Episode about Recovery after Toxic Family Relationships
“It’s easy and quick to build a brand, you just have to set a few words and colors together” Contrary to the popular myth, building a brand is far from being easy and quick. It involves a complex and multi-faceted … Continue reading MYTH N°1 about Branding
In today’s globalized and interconnected world, the role of branding in driving positive social change cannot be understated. As an experienced branding strategist with over 15 years of expertise, I bring a multicultural perspective that can help businesses thrive across … Continue reading Unlocking the Power of Purposeful Branding: Partner with a Multicultural Branding Strategist for Positive Change
Podcast episode about Recovery after Toxic Relationship with expert Sara McCready Illuminated Joy is the name Sara has chosen to show you the way out of darkness after experiencing a toxic relationship. Positive Social Impact has been designed to empower … Continue reading Recovering after toxic relationships can be challenging – Listen to my talk with an expert
Clear Messaging Your brand doesn’t have to be just pretty or funny! The process to build an effective brand is much more demanding that that. Effective brands provide clear and concise information about their offerings. Make sure your brand messaging … Continue reading Your Brand must have a crucial role
If you have the opportunity to realize your dream to go swimming with dolphins, it’s can be useful to follow a few basic rules so as not to disturb your dolphin friends too much. Enter the water calmly Don’t dive, … Continue reading Swimming with dolphins: 5 tips to make the most of your experience!
Consistency Consistency is key in building trust. Ensure that your brand message, visuals, and overall brand experience remain consistent across all touchpoints. This consistency helps establish a sense of reliability and dependability, earning the trust of your audience. Transparency Transparency … Continue reading The 3 pillars for Building Trust in your Brand
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading The 4 components of high-end brand creation
French expert Fabrice Michaud warns against what is known as : – Normopathy – And the pitfalls of clichés about giftedness Normopathy Normopathy means trying to be normal at all costs. Beware, this is a dangerous bias. In reality, everyone … Continue reading Normopathy & the assessment of giftedness
Many people are affected by this phenomenon and are held back in their lives because of their invisible giftedness. This term means that the person does not know that they are affected by the characteristics of giftedness, and therefore has … Continue reading The phenomenon of Invisible Giftedness
In this 2nd episode with Marie-Eve, we’ve shared about switching the language of your business after she’s explained how she’s moved from Canada to Europe! What a great journey again and thanks a lot for sharing all of this so … Continue reading Interculturality & Business
Abundance is something that can be felt in so many ways and in so many circumstances. You don’t need millions to feel ABUNDANT, you need to know who you are and what makes you truly happy and satisfied deep inside. … Continue reading How do you let abundance show up in your daily life?
In today’s digital landscape, a website serves a vital role in establishing credibility and showcasing your business to potential investors and partners. However, it’s important to understand that a website is not a guarantee of immediate sales. Instead, it is … Continue reading Unveiling the Power of a Website: What it Can Do for Your Business and Beyond
POSITIVE SOCIAL IMPACT - Where Growth & Soulful collaborations happen 