My blog talks about my free lance activity in Marketing and Communications as I help entrepreneurs improve and love their marketing strategy and their communications online
In today’s digital era, establishing a robust online presence is a critical aspect of business growth. However, having an excellent website alone is insufficient if potential customers can’t find it. This is where Search Engine Optimization (SEO) comes into play … Continue reading The Significance of SEO: Empowering Your Website’s Success
In today’s landscape, it seems like boring = competent, colorful = not serious and this bias is so wrong. Marketing doesn’t have to be boring – it doesn’t have to be all white with the minimum of everything to look … Continue reading Build an Online Presence that makes you Happy!
In today’s fast-paced business landscape, the importance of a strong brand cannot be overstated. A well-crafted brand can be a powerful asset, driving customer loyalty, boosting market share and setting your company apart from the competition. As a CEO, if … Continue reading Revitalize Your Brand: A Guide for CEOs Seeking Transformation Through Rebranding
SELF CARE IS EVERYWHERE Kindness, respect, authenticity – All those values and behaviors we appreciate in life can be present in our daily work and in our marketing. Everyone can be a healer and a teacher in his/her own way. … Continue reading Self Care can be everywhere – in Marketing as well
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading What a Successful Brand should have
Understanding and debunking the myths about branding can significantly contribute to building a strong and effective brand. Throughout the 7 previous blog posts, we have explored the misconceptions that often hinder businesses from harnessing the full potential of their brands. … Continue reading DEBUNKING BRANDING MYTHS
Health & Spiritual practitioners have a hard time with Marketing and Promoting their services and it’s normal. It’s not their expertise. They have a special talent, a particular experience that makes them highly skilled in a specific domain and they … Continue reading Marketing doesn’t make sense for Spiritual Entrepreneurs
I’ve done this work for a marketing agency whose brand was very classic, very serious, a bit rigid and corporate, the colors were the classical red and black, in the atmosphere looked like the very usual marketing style. As the … Continue reading Case study: New Brand for a Marketing Agency
“A brand just has to be pretty, it doesn’t have a real role to play apart from that” The myth that a brand’s sole purpose is to be aesthetically pleasing, without any significant role beyond that, is fundamentally flawed. A … Continue reading Myth N°3 about Branding
“What you see in the portfolio is what you’ll get” Contrary to the prevailing myth, the notion that “what you see in the portfolio is what you’ll get” is an oversimplification and can be misleading. Relying solely on a portfolio … Continue reading Myth N°2 about Branding
“It’s easy and quick to build a brand, you just have to set a few words and colors together” Contrary to the popular myth, building a brand is far from being easy and quick. It involves a complex and multi-faceted … Continue reading MYTH N°1 about Branding
In today’s globalized and interconnected world, the role of branding in driving positive social change cannot be understated. As an experienced branding strategist with over 15 years of expertise, I bring a multicultural perspective that can help businesses thrive across … Continue reading Unlocking the Power of Purposeful Branding: Partner with a Multicultural Branding Strategist for Positive Change
Personalized attention When working with a solopreneur or freelancer, you can expect to receive more personalized attention. They often have fewer clients and can dedicate more time and focus to your project, ensuring a deeper understanding of your brand and … Continue reading The advantages of choosing a solopreneur over working with a communication agency for your branding needs
Clear Messaging Your brand doesn’t have to be just pretty or funny! The process to build an effective brand is much more demanding that that. Effective brands provide clear and concise information about their offerings. Make sure your brand messaging … Continue reading Your Brand must have a crucial role
Consistency Consistency is key in building trust. Ensure that your brand message, visuals, and overall brand experience remain consistent across all touchpoints. This consistency helps establish a sense of reliability and dependability, earning the trust of your audience. Transparency Transparency … Continue reading The 3 pillars for Building Trust in your Brand
A good brand has several essential elements that work together to create a lasting impact. To catch attention, a brand needs to employ various strategies and techniques that make it stand out in a crowded marketplace. Here are some key … Continue reading The 4 components of high-end brand creation
In this 2nd episode with Marie-Eve, we’ve shared about switching the language of your business after she’s explained how she’s moved from Canada to Europe! What a great journey again and thanks a lot for sharing all of this so … Continue reading Interculturality & Business
In this new podcast episode, Marie-Eve Bédard and I have talked freely about what passionates us in our journey through intercultural differences, language practices and spirituality. Get to know more about Marie-Eve: “Welcome to my world! I’m Marie-Eve. I’ve always … Continue reading Interculturality, languages & spirituality
Capturing and growing an engaged audience is essential for the success of your show. With thousands of podcasts competing for attention, it’s important to employ effective strategies to stand out and attract listeners. Here are five proven tips to help … Continue reading 5 Effective Tips to Grow Your Podcast Audience
In recent years, podcasting has emerged as a powerful medium, captivating millions of listeners around the world. With its ability to provide informative, entertaining, and easily accessible content, podcasting has become an invaluable tool for businesses looking to increase their … Continue reading The Power of Podcasting: Surveys Reveal Its Impact on Business Growth
POSITIVE SOCIAL IMPACT - Where Growth & Soulful collaborations happen 