What Can We Learn About Personal Branding from the Big Guns?

You know the corporate shit ain’t cutting it on here – people buy from people! So let’s dive into the juicy world of Personal Branding.

Big brand names aren’t just about flashy logos and catchy slogans.

They’ve got some serious lessons to teach us about building a personal brand that stands out in a sea of common profiles.

Authenticity is King 

Yep I know you are sick to hearing this but take a look at your favourite big brands. They never pretend to be something they’re not. They own their own truth.

Your personal brand should be no different!

Embrace your quirks, your uniqueness, be true to yourself, and let your personality shine through.

Consistency is Key 

Ever noticed how big brands maintain a consistent image across all platforms? You should too!

Whether it’s your LinkedIn profile, your website, or your TikTok dances, make sure your brand message is crystal clear and unwavering.

Quality Over Quantity 

Big brands don’t flood the market with basic content. They focus on delivering the best products and experiences. So do the same with your own content.

It’s better to have a few killer posts than a gazillion mediocre ones.

Engage, Don’t Just Broadcast

Brands like Nike and Apple engage with their customers.

They listen, respond, and build relationships.

So, don’t just shout about yourself on LinkedIn; take the time to connect and engage with your audience.

Social media is called “social” for a reason – it’s a 2 way street!

Your ideal client wants to feel seen and heard.

Adapt to Grow

Big brands evolve with the times. They’re not afraid to try new things and adapt to changes. The same goes for your personal brand.

Stay relevant, keep learning, BUT be open to reinventing yourself when necessary.

Look at singers for example – you don’t hear from them for a while and then they come back with a different look, approach, vibe.

Tell YOUR Story

Great brands tell compelling stories.

People remember stories, not sales pitches.

Share your journey, your struggles, and your triumphs. Make your audience feel something.

Keep It Fresh 

Big brands are constantly innovating. They introduce new products, campaigns, and ideas. Don’t get stuck in a routine. Keep pushing boundaries and trying new things in your personal brand journey.

Don’t Be Afraid to Take a Stand

Some of the biggest brands in the world take a stance on social and political issues. While you don’t have to go to those extremes, don’t be afraid to express your values and beliefs. It can set you apart and attract like-minded connections.