I’ve done this work for a marketing agency whose brand was very classic, very serious, a bit rigid and corporate, the colors were the classical red and black, in the atmosphere looked like the very usual marketing style.

As the agency was blooming and the business owners were very well recognized in their market place for their expertise, the moment for daring a take a more creative and warm turn in terms of Branding was perfect.

I’ve met the Business Owner and found out he was a very warm person, very honest, with strong ethics and values regarding to people. I thought his brand didn’t represent his personality very well and that he deserved something dynamic, powerful but a bit warmer while still representing well this idea of performance.

Brand Audit

After reviewing all his online activities, I came up with a new perspective for him.

I’ve offered to bring the same values as before but in a different way: with something more connected to human, while still keeping the idea of performance, but also bringing the business support notion with a more human-centered approach.

I can’t share here where I started from because of the confidentiality but the company’s name was also quite hard to read and pronounce, especially for international people so I’ve thought of a new name – more simple, connected to his expertise but also to something else than marketing – with new colors and a new tagline.

Branding work: New Name + New Tag Line

Social Media Posts ideas

Another type of pattern with Real Life pictures

Showing the client he can still talk to his ideal clients and talk seriously about business while bringing more life and more pleasure to the eyes around his brand with stunning pictures of high mountains and insightful / precise messages.

If you need Branding + Social Media support for your company, please Contact Me, I’ll be happy to get to know your challenges

Emilie: contact@positive-social-impact.com