My client is from Algeria and she’s studied Berber traditions for more than ten years before building her community and organizing women retreats in France & abroad.

Through her studies, she discovered that Algerian women used to have very simple physical practices to improve their anchorage in their body and their self-confidence.

Self-confidence & Women

Lots of the feeling of self-confidence, self–esteem comes from how you feel within your body. When you feel your body 100% and you feel 100% good in it, it makes a whole difference with how you feel in your mind.

She teaches women how to bring those movements – inspired from dance traditions as well – to help women change their lives and finally live in full alignment with their femininity.

Communication, Marketing & Branding

Regarding to her Communication, Marketing & Branding, she already had such a beautiful artistic world so we had a lot of material to start from.

The most urgent need was to help her gain clarity in her messaging and we needed to build a new version of her brand where people would more easily understand who she was and what she could bring to their lives at first sight.

The main challenge was CLARITY and the battle with being in love with the design. That banner below was stunning but a lot harder to read while online so from my expertise as a branding strategist and marketing expert, something is not done yet. So I guess there should be a 3rd round for us to keep the beauty of the design below but where we would manage to reach the level of clarity that you can see on the one you saw first when you clicked on the article.

The struggle is real when it comes to being super effective + having a stunning design and it can take time and a few trials before we find the perfect version. That’s why it’s interesting to collaborate for a minimum of 3 months to be able to feel like we’ve reached the final version on several topics. So, after improving banners, we’ve worked on her Instagram account.

Making an Instagram account evolve & grow

And we’ve also improved her communication on Instagram. It used to look like that: quite powerful but also a bit dark. To attract more women, it seemed interesting to bring more colors to her brand.

We’ve kept her identity but managed to bring more:
– colors
– light
– contrast
– & clarity in the messaging

So her artistic world would look more accessible to all.

I’ve also done several actions to help her gain visibility and followers and she really saw an evolution and had numbers to be proud of. She’s gained many followers, lots of engagement and she’s gained new skills and a new understanding of what’s behind and how it works so she was able to go on with similar actions and keep the momentum going.