I’ve met this entrepreneur, talked to her on the phone and I was blown away by what she was sharing with me about her practice and very deep knowledge in spirituality. Then I noticed there was a big gap between her personality, what she was offering and her brand, such a big difference of vibration and style!!
Branding is a matter of priority
Her initial branding and marketing were quite common, very business oriented, almost promising immediate increased revenues but when I was talking with her, she was very sensitive, not business driven at all, very spiritual, with lots of knowledge about spirituality and she had lots of abilities to see through and be in contact with other worlds.
So maybe she was bringing abundance and new streams of incomes to her clients but it wasn’t what was motivating her first. This was just an occasional consequence of her work and she was more sensitive to other forms of abundance and she didn’t dare showing it because of some poor and classic business advice.
Pick the right professional category name
Also, she called herself a “love coach”, which could have been true in its purest sense but what society calls a love coach nowadays wasn’t at all what she was doing and teaching, so she was misleading people with her communication and marketing.
That’s why we’ve started to work together to realign her brand to who she was now. She had been lots of changes in her personal life and she was realizing she needed a new start also in her marketing and branding.
Before
Nothing was technically wrong about her previous marketing, except what she was vibrating was so different from the impression those graphics were giving! So it certainly made her miss some soul clients she would have enjoyed working with.
The profile picture
It is important to choose the right picture because it tells people a little bit of who you are. Here she gives a certain impression of herself that appeared to be very different from what you could see from her when you were meeting with her in real life.
Check below to see the difference with the picture we’ve chosen for the new brand and with which she felt perfectly aligned.
After
She shared with me that her previous brand looked like that because of her partner’s influence and that she wasn’t feeling aligned with it anymore. So we’ve designed this new banner for her, with:
- this red that is a strong spiritual Tibetan color she resonated with,
- we’ve added a symbol of the heart because it was at the core center of her practice,
- we chose a picture of her that she truly liked and felt aligned with
Many discussions and changes that made her finally feel fully aligned with her new brand so she feel like she was entering a new era of her business.
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