By building pillar pages

I’ll make it as simple as possible because it is a bit technical.

A pillar page is a page or a blog post where you talk about all aspects of your subject but in short paragraphs.

And for each paragraph, you put some links towards more in-depths content like blog posts or other pages of your website so people who want to know more about a special topic will be able to click to read more while still being navigating on your website.

What is the goal of a pillar page?

It is to organize your website architecture better so your visitors can find as much content they need as they can. Because when your initial structure is just based on the old-fashion way which is to say one article on top of another, with time, your readers loose a lot of value.

Two examples of pillar pages

1/ If your subject was Content Marketing

You would build it this way…

2/ If your subject was Sales qualification

You would build something like that…

Want to know more about how to build a pillar page?

Follow this link towards this Hubspot article because it is very detailed and explains almost everything about it!